|
 |
 |
BriefAs a global leader in micro-irrigation systems, Rivulis stands out in the Turkish market with innovative solutions that support sustainable agriculture. The social media communication, carried out in alignment with the global strategy, was built on two main pillars: the localization of globally produced content and the creation of original content that reflects a strong connection with farmers and dealers in Turkey. While the irrigation product range was communicated through a clear, informative, and benefit-driven language, solutions addressing farmers’ real needs in the field were supported visually. Dealer communication, on the other hand, was positioned with a tone that is both professional and warm, reinforcing trust and long-term relationships. |
 |
 |
InsightFarmers and agricultural professionals do not look for products alone on social media; they seek tangible solutions that directly address their needs. Presenting complex technical information in a clear, understandable, and trustworthy language strengthens engagement with the product and builds confidence in the brand. Rivulis’ social media strategy was shaped around this insight, bringing together global expertise with real, local field needs through a narrative that informs while remaining close to everyday agricultural practice. As a result, the brand has become one of the key reference sources that both agricultural professionals and dealers turn to in the digital space. |
 |
 |
 |
