Brief In this commercial film created in Izmir for the 40th anniversary of AkzoNobel Kemipol and Kansai Altan, we aimed to bring together the brand’s decades-long expertise with its “Art for Life” vision through a powerful narrative. From script development to shooting planning and post-production, every stage was approached with a structure designed to build an emotional connection around the story of AkzoNobel Kemipol and Kansai Altan. The film does more than commemorate an anniversary; it also makes visible the values the brand has contributed to the industry, its cultural perspective, and its aesthetic sensibility. Throughout the project, the goal was to unite creative ideas with high technical quality. This approach transformed the commercial film from a simple promotional tool into a compelling brand story.

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AkzoNobel Kemipol and Kansai Altan define their 40-year journey not only through production and technology, but through a vision that places art and people at its core. Building on this insight, the commercial film we created offers a holistic perspective on how the brand carries the strength of its past into the future.

The film language was built on a sincere, minimal, and cinematic structure. The brands’ relationship with color and form was brought together with moments drawn from everyday life. From location choices to camera movements, lighting, and editing rhythm, every element was designed to support the brands’ positioning as creative, refined, and confident.

This film is not merely a celebration of an anniversary; it is positioned as a powerful brand film and a piece of corporate memory. As a project set to serve as a benchmark for commercial films produced in Izmir, it brings emotion and strategy together through a strong and cohesive brand narrative.