BriefThis commercial film created for Reflex Plus’s bite-sized reward product, Bite’n Joy, combines traditional production methods with AI-supported tools to deliver a dynamic visual narrative aimed at young and energetic audiences. While the brand’s cheerful world is brought to life through sweet and colorful details, the scene structure and aesthetic direction were guided by the creative team. By blending conventional production with artificial intelligence, the brand’s vibrant spirit and differentiation goals were transformed into a distinctive and creative advertising film. |
This commercial film developed for Bite’n Joy aims to create the perception that the product offers not only great taste, but also a fun and innovative world for our pawed friends. Thanks to AI-supported compositions, unlimited imagination was paired with high visual quality, enabling an efficient production model in terms of both time and budget. The film makes the role of creative technologies in advertising tangible, while proposing a new way for brands to connect with younger, digitally native generations.
