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BriefOffering innovative and practical solutions in the frozen food category, Porsi10 adopted a dynamic, flavor-driven content strategy on social media that highlights the brand’s appetizing product variety. Supported by the line “One more portion?”, the strategy emphasized the products’ ease of preparation, freshness promise, and warm taste appeal through both visuals and copy. Content was built around practical consumption scenarios that seamlessly fit into consumers’ daily lives, while eye-catching designs and fluid visual storytelling were preferred—especially during the launch periods of new products. The social media tone was shaped to be energetic and appetite-stimulating. |
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InsightModern consumers, racing against time throughout the day, increasingly turn to practical and reliable food solutions that do not compromise on taste. Porsi10’s product range—frozen yet promising a warm, comforting touch—stands out as a direct response to this need. The line “One more portion?”, inspired by this insight, represents not only a promise of flavor but also a recurring relationship of satisfaction built with the consumer. Guided by this perspective, the brand’s social media strategy aimed to bring together fast consumption habits and the search for warm, satisfying flavors, creating both an emotional and functional connection. |
