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With a production approach aligned with the dynamics of modern life, Panista appeals to consumers who place healthy eating at the center of their lifestyle by bringing together sourdough, additive-free, and freshly prepared products. In its social media communication, a warm, informative, and inviting tone was adopted to reflect the brand’s natural character, product variety, and innovative kitchen approach.
The core objective of the communication strategy was to position Panista not merely as a bakery brand, but as a modern and innovative flavor brand that supports a healthy lifestyle. A wide sandwich menu, seasonal special offerings, and limited-time flavors were highlighted in the content, presented through visually engaging designs and storytelling techniques that capture users’ attention.
Consumers are showing a growing interest in healthy and natural nutrition. Panista’s sourdough, additive-free products—produced under hygienic conditions—directly respond to this need. Based on this insight, the social media strategy was shaped around content that emphasizes the natural and healthy qualities of the products. In addition, community engagement was strengthened through content built on user experiences and interactions.
