With this advertisement created to promote Işık Tarım’s IQF (individually quick frozen) fruit products, we aimed to highlight the freshness and natural quality of the products through a striking visual metaphor. By placing frozen raspberries inside a kraft ice cream cone, the visual references how freezing preserves freshness. The message “Frozen Delights” is supported by an emphasis on simplicity and naturalness, reinforcing the brand’s confidence in product quality. The target audience consists of conscious consumers seeking healthy, practical, and additive-free products.
Today’s consumers look for more than just taste—they seek freshness, naturalness, and healthy products. Frozen fruits offer a practical, season-independent solution to these expectations. This advertisement created for Işık Tarım shows that frozen fruit is not only functional, but also enjoyable and appealing. Raspberries presented in an ice cream cone go beyond familiar dessert experiences, representing freshness from nature and a sense of trust. This approach helps the product secure a place not only on shelves, but also in consumers’ minds.
2016 Kristal Elma Awards – Bronze Apple
