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BriefOperating in the auto repair paints industry since 1988 with 100% local production, Akripol offers high-quality solutions to professionals through its extensive product range. In social media communication, an informative and engagement-driven tone was adopted to highlight the brand’s technical expertise and product diversity. Seminars, training sessions, and dealer meetings organized by Akripol were brought to the forefront in the content, enabling the sharing of up-to-date industry developments and application techniques. In addition, the promotion of product groups such as fillers, primers, topcoats, basecoats, and clear coats was supported with application videos and technical tips, providing practical value to followers. Through this strategy, Akripol’s industry leadership and technical competence were further reinforced across digital platforms. |
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InsightProfessionals working in the auto repair industry seek not only high-quality products but also continuous training and reliable technical support. The seminars, training programs, and technical support services offered by Akripol directly address this need. Based on this insight, the social media content strategy was shaped to provide followers with both product knowledge and up-to-date, trustworthy information on industry developments, positioning the brand as a reliable and informative reference point within the sector. |
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