Brief
We turned food into more than just taste—it became an experience.
Inspired by Tukaş BBQ Sauce’s “The Sauce That Joins the Fun” message, we created a visual story that brings joy and a playful spirit to everyday tables. The sauce line merging with the word “SOS” reflects the brand’s cheerful, energetic, and approachable tone in a simple and clear way. The product is positioned as an essential element of fun at the table.
Insight
Sauces do more than add flavor to food; they bring joy, sharing, and fun to the table.
They transform an ordinary meal into the heart of moments enjoyed together.
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